Кампанията на BestFriends се качи на ски
Before Shannon Bahrke went on to become a world champion mogul skier and a silver medalist at the Salt Lake Winter Olympics in 2002, she grew up surrounded by what she calls a “mishmash” of animals at her home in Tahoe City, California – dogs, cats, birds, fish, all of whom her family had either rescued or adopted.
Around the time she decided she would attend the University of Utah in Salt Lake, she read a book her mother had picked up at a used bookstore. It was called Best Friends: The True Story of the World’s Most Beloved Animal Sanctuary. The prospect of moving to Utah, home of Best Friends, suddenly became a lot more enticing.
“I read about the mission [of Best Friends], and it’s something I’ve always believed,” Bahrke says. “It connected with me and my family. I was so excited to move out to Utah and be near the sanctuary.”
Her enthusiasm for Best Friends has only intensified over the years, so much so that the Olympics and World Cup medalist recently contacted Best Friends with an offer. She had developed her own brand of coffee called Silver Bean, and wanted to donate a percentage of the coffee’s profits to Best Friends. We gratefully accepted, and asked if she might also like to lend her status as a world-class athlete to a campaign the organization was about to launch – called “Give the Gift and Pass It On.” Bahrke agreed to do it.
The campaign asks members to give their friends and loved ones the gift of a membership to Best Friends. It also encourages readers of Best Friends magazine (a membership benefit) to “pass it on” by leaving the magazine – once read, of course – at their doctor’s office, veterinarian’s office, mechanic’s waiting room, or any other public gathering place. The campaign is part of an overall effort by Best Friends to double its membership for our 25th anniversary celebration, which occurs next year.
“I’m really excited to be involved,” Bahrke says about her help in promoting the magazine, boosting membership and, as a result, working toward a day when there are no more homeless pets. “Animals never have a say, and I feel it’s important for us to celebrate the companionship they give us.”
As a participant in the “Give the Gift” program, Bahrke gave the membership to her mother, Trilla. “She is the one who introduced me to Best Friends, and I thought she would absolutely love the magazine,” she says.
And her first choice of where to pass the magazine on? The polling place where she voted this week. Bahrke waited an hour in line to vote, and read the magazine to pass the time. After she voted, she left the magazine there so people could learn about Best Friends.
“I thought it was the perfect location to leave it,” she says, “and that it might be the kicker for somebody to get involved.”
Bahrke has also donated several bags of Silver Bean coffee to be included in the gift bags handed out at this year’s Lint Roller Party, a gala benefit for Best Friends’ Los Angeles programs.
To find out how you can participate in “Give the Gift and Pass It On,” click here.
Written by Ted Brewer